Auto transport companies around the country will be faced with higher costs for leads when the July 22nd date comes for the new Google Enhanced Campaign platform goes live for all advertisers. The majority of lead companies that sell each lead to 9 or 10 brokers should be able to handle the increased cost per clicks until quality scores pan out which may take a few months. Smaller brokerages that rely on Adwords may have a tough time handling the increased ad costs. Our company which relies solely on retaining leads through adwords faced about a 20% increase in ad costs for about the first 30 days of going live with the enhanced campaign back in April. After 30 days our quality scores did rise again which drove our CPC down to normal levels. We recommend you go live with Enhanced campaigns asap so your company is not stressing with the rest of the transport world come July 22nd 2013.
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